MyVice Social Movement

THE CONCEPT

We believe opioids are a symptom of underlying issues such as depression, anxiety, insecurity, chronic pain, etc. The solution lies beneath the surface.

With that insight in mind, we would like to introduce #MyVice — a campaign that gives a preview of families affected by addiction. While providing a platform for those recovering.  

MyVice will show those effected, and then show hope for a clean future. The campaign launches with a series of promo videos, found on social media outlets, which will direct you to our microsite. The microsite provides two directions, one to view the affected, and one to view stories of the survivors. The microsite will simultaneously present a call to action with the hashtag #MyVice. With this hashtag, users are encouraged to showcase their passion for the world. This simple act of self-indulgence will give birth to a solution and install hope that there is an alternative to opioids.