Spike Rebrand

THE CONCEPT

With an enormous resurgence of the grunge counter culture culture the masses are embracing the anarchist cheekiness. Spike's Latest movement, "Life's a Risk", will encourage the viewer to embody the DIY refinement. This new attitude will promote the disbandment of insecurities by offering an outlet and channel of unjudged self-expression. Implementing emerging technology will play a massive part in the rebrand. With the use of the network app there will be an A.R. selection that will allow the user to interact with the biggest show on SPIKE, Ink Masters. There will also be a voice changing app to let the users interact with the newest hit on SPIKE LIP Sync Battles.